Tractor Junction is a Rajasthan-based digital marketplace offering a full-stack ecosystem for buying, selling, financing, insuring, and servicing tractors and other agricultural equipment. The platform features detailed product comparisons and daily agri-news while partnering with more than 50 OEMs across tractors, commercial vehicles, two-wheelers, and three-wheelers. Over the past three years, the company reports a 13-fold increase in revenue and now attracts more than 60 million annual visitors. To deepen rural reach, it operates company-owned outlet stores in 75 cities across six states. Its fintech arm, FINJ, launched in January 2024, has already disbursed over INR 1,500 crore in loans through 25 lending partners, bringing mechanisation to more than 30,000 farmers in the last two years. Founded in 2018 by Rajat Gupta, Shivani Gupta, and Animesh Agarwal, Tractor Junction aims to lower the cost of rural credit and broaden financial inclusion for India’s farmers.

Total raised

$28M

Funding rounds

3

Latest round

Debt Financing

Latest activity

Nov 2025