TrademarkNow provides an intelligent web-based trademark management platform used by enterprise companies, law firms and branding agencies for instant trademark clearance and watch results. Its flagship product, NameCheck, includes features such as flexible search result viewing panels, adjustable risk scores and filtering options, customizable downloadable reports, and an executive summary designed to permit clearance at a glance. The company was founded in 2012 and is led by CEO Mikael Kolehmainen. TrademarkNow has 37 employees across Helsinki, the US, Ireland, the UK and Germany. The company plans to use the newly raised funds to continue developing the platform and to expand operations. TrademarkNow offers an automated trademark search and risk-analysis platform that helps companies, marketers and trademark lawyers assess infringement risks and the likelihood of successful trademark applications. The service consolidates trademark data and applies logic to find like-for-like names, aiming to replace time-consuming manual checks. It sells annual subscription plans with unlimited searches, positioning that model as more cost-effective than traditional pay-per-search approaches. Since its public launch in March 2013, TrademarkNow says customers have cleared over 5,000 unique trademarks using the tool. The company is targeting incumbents such as Thomson Reuters and Wolters Kluwer and emphasizes process efficiency over outsourced search work. Mikael Kolehmainen, a co-founder and former trademark lawyer, leads the business and frames the product as a way to reduce significant costs associated with outdated trademark checking systems.

Total raised

$9M

Funding rounds

3

Latest round

Equity

Latest activity

Oct 2017