Trademob provides campaign-tracking from ad source through download and post-download conversions alongside an optimization engine that connects to over 100 ad networks to improve ROI. Its product set includes attribution analytics and automated campaign-tuning that analyzes variables like ad network, publisher and timing. The company claims reach of more than 500 million smartphone users in 190 countries and lists clients including eBay Classifieds and Universal Music. Trademob was founded in 2010 and maintains offices in Berlin, London, Madrid, Paris and New York (launched November 2011). The company reports double-digit monthly revenue growth since launch. The recent funding is aimed at supporting the company’s global expansion efforts.

Total raised

$15M

Funding rounds

1

Latest round

Series B

Latest activity

Nov 2012