Transpera is a San Francisco-based mobile video ad network that builds video ad-serving technology. It offers The Attention Network to deliver interactive mobile video advertising, including pre-roll ads and video interstitial placements for mobile applications. The startup develops interactive video ads and a range of engaging placement options aimed at mobile publishers and advertisers. Transpera completed a $9M third financing round led by BlackBerry Partners Fund, with participation from Flybridge Capital Partners, First Round Capital, Intel Capital and Labrador Ventures. The company says it will use the proceeds to continue developing its ad-serving technology and to expand its sales and publisher acquisition teams. As part of the round, Matt Golden of BlackBerry Partners Fund will join the company's board. Transpera develops an ad platform that enables the distribution and monetization of web videos on mobile phones. Its Transpera Ad Platform (TAP) offers mobile video publishers and carriers a suite of promotional and distribution tools and gives advertisers ways to serve targeted ads, including interactive display banners, pre-roll videos, overlay ads, post-roll experiences and mini sites. The company also maintains a spin-off platform tailored to the iPhone, which the article says is steadily gaining traction as mobile web usage grows. TAP is in use by established information and entertainment brands including the Associated Press, CBS News, Disney, Discovery Communications, Fox Reality Channel and MTV Networks. According to an SEC filing, Transpera has raised $2 million; it most recently raised $8.25 million in 2008 and previously received an undisclosed Series A in July 2007. The company recently appointed Jason Weisberger as President and COO; he was formerly COO of Federated Media. Transpera offers the Transpera Ad Platform (TAP), a suite for distributing and monetizing web videos on mobile phones using targeted interactive display banners, pre-roll, overlay, post-roll and mini-site ad experiences. The company also maintains a spin-off platform tailored specifically to the iPhone. TAP is used by publishers and carriers and is deployed by brands including Associated Press, CBS News, Discovery Communications, Fox Reality Channel, MTV Networks, Break.com and Revision3. Transpera emphasizes improving end-user experience for mobile video while providing advertisers rich targeting and promotional tools. The company highlights an experienced team and an advisory board with industry veterans, and recently hired Brian Monnin as Chief Product Officer from Brightcove. Financially, Transpera has completed a Series A (July 2007, amount undisclosed) and is announcing a new Series B alongside some debt financing.

Total raised

$19M

Funding rounds

4

Latest round

Series C

Latest activity

Jun 2010