Founded in 2016, Trase sells value-driven, comfort-focused footwear for women and children across major e-commerce platforms such as Amazon, Flipkart, and Myntra. The brand was bootstrapped to traction—reaching ₹18 crore ARR by 2020—before being acquired by Upscalio in 2021 and subsequently reacquired by its original founders in April 2024. With fresh angel funding of $500,000, Trase plans to strengthen operations by expanding its team, increasing inventory, and investing in marketing. The company aims to pursue offline retail experiments like shop-in-shop formats in Delhi NCR while maintaining its digital-first distribution. Management has set an ambitious goal to grow to ₹100 crore in annual revenue within three years and target 100% year-on-year growth. Trase also incorporates a social impact initiative, pledging to donate one pair of shoes for every ten pairs sold.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2026