Travel Appeal is a Florence-based startup that delivers real-time data science and AI solutions for travel-industry professionals and destinations. Its platform collects and analyzes online travel data and turns it into actionable recommendations for hotels, restaurants, museums, retail and entire destinations. The company says its ecosystem (Dashboard, API and App) monitors more than 1 million properties annually and is implemented by over 4,000 customers across Europe. Travel Appeal has four offices (Florence, Treviso, Amsterdam and London) and employs 30 people. The fresh €3M funding is earmarked for further technology development and to accelerate internationalization. Management aims to double turnover year-on-year and exceed €25 million by 2021. Travel Appeal offers a travel data analytics platform that monitors and analyzes online travel data in real time and turns it into actionable insights for hotels, apartments, B&Bs, campings, restaurants, museums, and for groups, chains and destinations. The company recently introduced an artificial intelligence–powered virtual assistant (a chatbot) to enhance and simplify dialogue and engagement with guests and prospective travelers. It intends to use proceeds from its recent funding to further enhance its AI system and accelerate international growth in Europe and the US. The round raised €720K and valued the company at €6M post-money; backers included three travel industry entrepreneurs. Founded in January 2014, Travel Appeal is based in Ca’ Tron, Treviso, Italy. The startup also has offices in H-Farm and Florence, where it employs over 20 people. Travel Appeal provides a Big Data platform that lets travel-industry operators monitor, manage and improve their digital reputation. Its Travel Index collects data about how hotels are perceived and the platform offers digital communication tools to help users improve their online reputation. The company was founded in 2014 by Mirko Lalli and was incubated in H‑Farm. Travel Appeal is based in Roncade, Italy. The startup raised an additional €100K in funding and intends to use the proceeds to grow operations. The funds and the company’s tools are aimed at scaling its marketing and reputation-management offerings for hotel clients. Travel Appeal is a marketing and communication startup that helps destinations, places and tour operators design experiences and promote their offers. The company focuses on adding value to how an area is narrated through skills, digital innovation, creativity and tools. Its services bundle those elements into marketing and communication strategies for travel-sector clients. Travel Appeal is incubated within H-Farm and is led by Mirko Lalli. The startup raised seed funding from H-Farm (amount undisclosed) and is using the funds to continue to develop its solutions. The company is based in Roncade, Treviso, Italy.

Total raised

$4M

Funding rounds

4

Latest round

Series A

Latest activity

Oct 2018