Traverse Data aggregates deterministic match data from a proprietary network of publishers and licenses de-identified hashed registration data to ad tech and marketer-facing vendors. The company serves publishers by generating incremental revenue through secure data licensing and serves ad tech firms by improving identity resolution, cross-device targeting, attribution, retargeting, and personalization. Traverse reports a network of over 70 publisher partners and sees data on several hundred million unique individuals in the U.S. each month, capturing hundreds of millions of unique hashes monthly. Founded in 2015 and based in Larchmont, NY, the company says it has almost tripled the size of its business in the past four months. Traverse relaunched its brand and website and plans to use recent funding to introduce the new branding, accelerate product launches, and make strategic sales hires. Its tagline describes the service as “Securely navigating the people-based marketing landscape.”

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

May 2017