Trax delivers image-recognition and retail analytics products including shelf monitoring, merchandising, activation, and shopper engagement solutions to improve in-store execution. The company is developing Signal-Based Merchandising, a new solution that leverages its computer vision, shopper audience, and crowd merchandising scale. Trax highlights AI-powered solutions, autonomous data collection methods, and on-demand merchandising capabilities as core innovation areas. Its platform enables customers to understand and improve what is happening on the shelf in every store. Trax serves 32 of the top 50 CPG brands worldwide. The company operates globally with hubs in the United States, Singapore, Israel, Hungary, Beijing, and Mexico and is focused on growth and a path to profitability in 2024. Trax provides a cloud-based retail analytics platform that combines proprietary computer vision, machine learning, IoT-enabled cameras, robots and smartphone images to track shelf availability, pricing and planogram compliance. Its flagship product, Retail Watch, gathers real-time shelf data, sends low-stock alerts, corrects pricing errors and supports online ordering and store fulfillment; Trax plans to expand Retail Watch into fresh food and produce. The company also develops Dynamic Merchandising (a partnership with Flexforce and Shopkick) and Dynamic Workforce Management, and acquired the Shopkick rewards app in 2019. Trax says it serves customers in more than 90 countries and operates offices across Asia, the Americas and Europe. The new funding will be used to invest in global go-to-market strategies, accelerate growth, triple-down on R&D across vision, machine learning, IoT and marketplace technologies, and expand use cases internally and via potential acquisitions. Reports have surfaced about a possible IPO, but CEO Justin Behar declined to comment. Trax is a retail technology company that uses computer vision to help brands understand how their products look, perform and compete on the shelf. It works with consumer goods companies such as Nestle and Henkel and with retailers to track in-store product performance. In 2017 Trax began a partnership with Nielsen to digitize the shelf and provide more frequent, accurate measurement of product representation and its influence on sales. The company is headquartered in Singapore but conducts the majority of its research and development out of Israel. According to reports, Trax raised $100 million from China-based Hopu Investments at a $1.2 billion pre-money valuation, a round that was reported to make it Singapore's second unicorn. Since its founding in 2010, Trax has raised nearly $387 million in total; previous backers include Warburg Pincus and DC Thomson Ventures. Trax builds a computer vision platform that processes in‑store photos taken with mobile devices to deliver granular shelf- and store-level insights, used for in-store execution, market measurement and data science. The company serves Consumer Packaged Goods (CPG) brands and retailers and operates in over 50 countries with more than 175 client engagements. Trax has partnered with Nielsen to offer a Shelf Intelligence Suite that helps brands measure and improve shelf strategy and execution. It is also engaged in digital transformation pilot projects with global retailers to provide continuous shelf tracking using wireless IoT cameras. The company intends to use new funding to support global expansion and accelerate mass-market deployment of its retail solutions, with a core area of expansion in Greater China. To date, Trax has raised approximately US$235M in total financing. Trax is a Singapore-based provider of computer vision solutions for retail that processes in-store photos to deliver granular, store-level insights within minutes. Led by CEO Joel Bar-El and CCO Dror Feldheim, the company combines fine-grained recognition, machine learning and data collection methods to build a proprietary retail database and analytics products. Its main offerings are Retail Execution (mobile shelf capture and real-time corrective-action reporting), the Shelf Intelligence Suite by Trax and Nielsen (continuous retail measurement), and Retail Watch (real-time store monitoring to reduce stockouts and improve planogram compliance). Trax serves over 175 clients in more than 50 countries, including Coca-Cola, AB InBev, Nestle, Henkel and PepsiCo. The company raised $64m in funding led by Warburg Pincus and intends to use the proceeds to continue innovation and expand operations across its core markets: the US, Europe, Latin America and Asia.

Total raised

$1.1B

Funding rounds

10

Latest round

Debt Financing

Latest activity

Nov 2023