TreatFeed is a newly launched social shopping application built around a 'word of mouth' rewards system. The platform aggregates deals from retailers and rewards members for sharing deals and for ongoing transactions by people in their social network, described as a 'social tree.' Members earn points that can be redeemed for products, exclusive offers, or converted into cash. TreatFeed monetizes through affiliate fees. The company was founded by HauteLook founders Brett Markinson and Konstantin Glasmacher, who sold HauteLook to Nordstrom for $270 million a few months earlier. The article reports that TreatFeed has raised $5.4 million in funding led by Norwest Venture Partners.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2011