Treebo operates a tech-enabled budget hotel network that franchises hotels exclusively, providing branding, customer-acquisition channels, management software and a mobile app that acts as a virtual concierge. It guarantees base standards (clean linen, free WiFi, etc.) for a price range of roughly 1,000–3,000 INR ($15–$50) per night. Treebo claims nearly 300 hotels (over 6,000 rooms) across more than 50 Indian cities and has not expanded internationally. The company differentiates via a full-franchise model and takes a revenue cut that can be as high as 40 percent. Co-founder Rahul Chaudhary estimates budget hotels represent about 65% of India’s hotel market (roughly $15–20 billion in annual spend). Treebo plans to use new capital to improve customer experience, marketing, technology and geographic expansion, and has begun TV advertising with actor Irrfan Khan as an ambassador. Treebo Hotels is a Bengaluru-based budget hotel room-booking platform. The company operates a platform for booking budget hotel rooms. It has raised Rs.112 crore (about $16.7 million) in a Series B funding round. The Series B was led by Bertelsmann India Investments (BII), the strategic investment arm of Bertelsmann SE & Co. KGaA. Existing investors SAIF Partners and Matrix Partners India also participated in the round. The article does not disclose operating metrics or future plans.

Total raised

$51M

Funding rounds

2

Latest round

Series C

Latest activity

Aug 2017