Trella is a technology platform founded in 2018 that describes itself as ‘reinventing trucking’ across emerging markets. The company operates a digital freight marketplace with a presence in Egypt, Saudi Arabia, and Pakistan. Trella’s platform aims to provide transparency, reliability, and efficiency to the MENAP freight market and is used by several recognisable brands. The team includes four co-founders: Omar Hagrass, Ali El Atrash, Pierre Saad, and Muhammad El Garem. Management has communicated plans to scale across MENAP and to work with partners and customers to expand its footprint. The company positions its product innovation as key to growth despite a tough operating environment. Trella is an Egypt-based trucking marketplace founded in 2018 by Omar Hagrass and Pierre Saad to address fragmentation in the country's trucking market. The platform connects shippers and carriers to improve load utilization, reduce empty miles, provide transparent pricing schedules, and enable real-time shipment tracking. CEO Omar Hagrass previously served as regional manager for EMEA at Uber, bringing transport technology experience to the team. The startup has raised more than $600,000 in a pre-seed round to support growth. Funds will be used for capacity acquisition, carrier education, and expansion of Trella's product portfolio. Trella emphasizes empowering drivers and reducing costs for shippers by digitizing connections and optimizing routes.

Total raised

$43M

Funding rounds

3

Latest round

Debt Financing

Latest activity

Jun 2021