Trendyol is Turkey's largest e-commerce platform that has evolved from a marketplace into a superapp by combining its marketplace with last-mile delivery, instant grocery and food delivery, a digital wallet and a consumer-to-consumer channel. Its logistics arm, Trendyol Express, and courier network Trendyol Go power its delivery services. The company serves more than 30 million shoppers and delivers over 1 million packages per day. Trendyol raised $1.5 billion at a $16.5 billion valuation in the reported round, becoming Turkey's first decacorn. Management said the new capital will fund expansion within Turkey and globally and will be invested in nationwide infrastructure, technology, logistics and accelerating the digitalization of Turkish SMEs. The company also aims to create new export channels for Turkish merchants and manufacturers amid a rapidly growing Turkish e-commerce market. Trendyol is Turkey's largest e-commerce platform and the country's largest internet services‑based employer. Founded in 2010 by Demet Suzan Mutlu, the company sells on average 1 million products per day. Its core business is online retail, and it expanded into online grocery and food delivery services last year. Trendyol recently received an additional $330 million capital injection from existing partner Alibaba. The investment increased Alibaba's stake to 86.5% and lifted Trendyol's valuation to $11 billion, according to Webrazzi and Reuters. Webrazzi sources also reported a rumoured further investment in the billion‑dollar range that could push valuation north of $15 billion. Trendyol operates a popular mobile-first fashion and shopping platform that has become one of the most-used sites for women in Turkey. The company says it serves more than 16 million customers and describes itself as the largest and fastest-growing mobile e-commerce platform in the country. Trendyol has previously raised close to $36 million in funding from venture investors. In the reported transaction Alibaba paid $750 million to become a major shareholder and will provide technology, e-commerce, mobile payment and logistics expertise as part of a strategic alliance. Founder and CEO Demet Mutlu highlighted shared culture and ambitions with Alibaba as a rationale for the partnership. The deal positions Trendyol to strengthen its capabilities ahead of intensified competition as international players eye the Turkish market. Trendyol.com is a fashion e-commerce platform that offers fashion brands at discounted prices to its membership base. Launched in March 2010 by CEO Demet Mutlu, the company operates a 150,000 square foot warehouse in Istanbul and employs over 350 people. It serves four million members and also owns its own fashion line, Milla, created via crowdsourcing. The company plans to use the new funding to enhance customer service, scale operations, increase its number of members and further expand within Turkey and into other markets. Management includes Managing Partner Begum Tekin alongside the founder CEO. The company has raised over $50 million in total to date.

Total raised

$2.6B

Funding rounds

4

Latest round

Equity

Latest activity

Aug 2021