Founded in 2023 (originally as Pavlov), Trig offers an AI-powered agent platform purpose-built for account management teams. The software scans customer data to surface real-time signals of churn risk or upsell potential and then auto-generates account plans and next-step actions that plug into existing CRM and workflow tools. Revenue leaders, including Kyle Norton (CRO at Owner), are already using the product to safeguard and grow recurring revenue. Fresh seed capital will be directed toward accelerating product development and expanding the team as the company scales. To date, Trig has secured more than £6 million in funding, giving it runway to deepen its AI models and broaden integrations. Headquartered in London, the company positions itself at the intersection of AI, revenue management, and customer success.

Total raised

$6M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2025