Trigger Finance began as a class project at Cornell Tech and builds real-time alerts for stocks, notifying users about earnings, price moves and other news. The startup added a "Trump Trigger" feature to alert users when President-elect Donald Trump tweets about their holdings. Its product is aimed at helping users capture market moves or manage holdings based on news reactions, with a human-in-the-loop notification approach rather than high-frequency trading. The tool is useful to journalists and individual investors tracking the interplay between public companies and political commentary. Trigger is being run by Rachel Mayer, a former trader at J.P. Morgan. Financially, the company raised a $460,000 angel round this time last year.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2017