Triptease builds digital tools that create better experiences and relationships between hotels and guests. Its platform lets travellers compare prices in real time and gives hotels tools to adjust prices, personalize messages, and engage customers through recommendations. The company says these capabilities result in a significant improvement in direct bookings. Triptease opened a Singapore office last year and plans to use new funding to build its business in Asia. It also plans to step up rollout of its automated chatbot to more hoteliers and to invest in its Direct Booking Summit, held three times a year in different regions. The team recently added Richard Collins as Chief Revenue Officer and named co‑founder Alexandra Zubko Chief Customer Officer. Triptease is a London-based SaaS company that helps hotels increase direct bookings and keep more revenue. Its best-known product is Price Check, a website widget that displays real-time prices from across the web. The platform also offers features that use individual and aggregated hotel data, including real-time price alerts when OTAs cut rates and personalized onsite messaging to boost conversions. Triptease says it tracks millions of user sessions across the industry so smaller hotels can learn from broader behavior. The company will use the new capital for product development, growth, and international expansion in Asia, including opening a Singapore office. It also plans to double headcount in its London and New York offices. Triptease provides a suite of SaaS products for hotels, including a price-checking data platform to compare competitor rates, a Price Check widget that shows OTA prices on hotel websites, and a messaging tool to engage users before they leave. The company is led by Charlie Osmond, Alasdair Snow and Alexandra Zubko. Triptease intends to use new financing to expand the team, increase investment in sales and marketing, and develop its product portfolio. Financially, the company has just raised $7M in Series A funding and $9M in total to date. Most recently it took on a £1M venture loan to support those growth plans. All product and plan details are drawn from the reporting in FinSMEs. Triptease provides a SaaS suite aimed at helping hotels capture more direct bookings, with its best-known product being Price Check, a widget that displays real-time prices from across the web on hotel websites. The company also offers a broader price-checking data platform that scans the web and alerts hotels when they are being undercut, plus a website messaging feature to catch visitors before they leave. Triptease lists a re-targeting ad solution as coming soon. The service is in commercial use with about 8,000 hotels worldwide, including customers such as Loews, Barcelo, Corinthia Hotels, Rocco Forte Hotels, SLS Hotels, One & Only, citizenM and others. The product has attracted industry attention, including a dispute in late 2015 when Booking.com threatened legal action over the display of its prices. Triptease has recently closed a financing round that supports its continued product and commercial expansion. Triptease builds tools for hotels to capture more direct bookings, most notably Price Check, a widget that displays real-time prices from across the web on hotel websites. The widget is designed to reduce consumers' uncertainty about pricing so visitors have no reason to leave and book via OTAs. Hotels pay a monthly fee to use the Price Check product. Triptease's broader mission is to bring greater transparency to hotel pricing and help hotels own the customer relationship. By enabling direct bookings, hotels can avoid affiliate fees and potentially reward or upgrade loyal customers. The company is led by co-founder and CEO Charlie Osmond and recently secured outside funding.

Total raised

$23M

Funding rounds

5

Latest round

Equity

Latest activity

Jun 2018