Founded in 2023 by Saloni Chopra, Trisu designs and sells affordable yet premium jewellery online, using gold plating that is substantially thicker than industry norms over a sterling-silver base. The direct-to-consumer model lets the company control quality, pricing, and customer experience while responding quickly to evolving design trends. Growing consumer demand for transparent sourcing, modern aesthetics, and digital purchase journeys has fueled traction for brands like Trisu within India’s expanding e-commerce market. With its newly secured capital, the company plans to expand its product range, intensify digital marketing, and streamline its supply chain. Trisu also intends to invest heavily in social-media-driven brand building to capture customer data and drive repeat purchases, a key profitability lever for D2C startups. Featuring on the Amazon MX Player show “Bharat ke Super Founders” has heightened brand visibility and credibility among consumers and investors alike. Although early in its lifecycle, Trisu’s differentiated design ethos and disciplined growth strategy position it to become a notable player in India’s fashion and lifestyle sector.

Total raised

$0M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2026