Triyit is a Glasgow-based MarTech platform specialising in connecting fast-moving consumer goods (FMCG) brands with target consumers via hyper-targeted engagement campaigns. It currently operates exclusively in the UK and delivers campaigns for global FMCG brands including Kellogg’s, Mars and Corona. Founder Alex Barron says activity has tripled and the company enjoyed record profits last year; the business has been operating profitably for a number of years. Triyit raised £1.1 million in growth funding to support rapid scaling. Since launch the business has raised almost £1.4 million in total. The funding will be used to develop its science function and bespoke technology platform and to expand its wider service offering in the UK and internationally across Europe, Australasia and the USA.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2024