TRLab develops digital-first art experiences and digital collectibles, partnering with artists, estates, galleries, and cultural institutions to create projects for collectors. The company uses an educational ‘play-to-learn’ approach—online learning, competitive challenges, and digital collectibles—to make fine art and art history accessible to digital-centric audiences. TRLab has hosted projects with Vogue, the Calder Foundation, contemporary artist Cai Guo‑Qiang, and Rhizome, and introduced participants from 60 countries to Alexander Calder as part of a multi-chapter partnership continuing into 2024. The company plans to onboard additional artists, foundations, and cultural institutions, expand its market presence worldwide, and integrate new technologies to improve the digital art collecting experience. TRLab was co-founded by Xin Li‑Cohen and Audrey Ou (CEO), was incubated by Dragonfly Capital, and launched in 2021. It maintains locations in New York and Hong Kong and received early-stage support from major art collectors and tech entrepreneurs including Pace Gallery, Animoca Brands, BAI Capital, and the founders of Artsy and Shanghai’s Rockbund Art Museum.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2023