Troo, formerly positioned as an energy broker, has evolved into a full-service energy consultancy focused on delivering transparent, jargon-free advice to businesses across the UK. The firm’s consultancy-led model combines human expertise with increasing use of AI, automation and data analytics to improve clarity and decision-making for clients. Its offerings span energy procurement, efficiency projects, renewable solutions and compliance services. Recent accolades include being featured in the Wired x HSBC Trailblazer list and winning Fastest Growing Small Business at the North East Fastest 50 Awards, underscoring strong market momentum. To reinforce its growth trajectory, the company has bolstered its leadership by appointing Michael Fitzpatrick as Commercial Director, bringing extensive experience in scaling commercial teams. Management emphasizes a people-first culture and long-term customer value as central to its strategy. Although no revenue or user figures were disclosed, the firm notes rapid expansion and plans to double down on technology and talent investments to sustain that growth.

Total raised

$1M

Funding rounds

3

Latest round

Equity

Latest activity

May 2022