Troops builds a Slack-integrated CRM interface that surfaces Salesforce data and email-driven signals inside Slack, automating routine sales management tasks and deal visibility. Its product lets employees search records, schedule automatic reports, and receive notifications when deals close. Customers include Envoy, WeWork, HubSpot and a few hundred other monthly paying subscribers using the messaging interface. The team chose to build on Slack’s platform and developer ecosystem rather than an independent product, betting on Slack’s growth. Troops was launched in 2015 by Dan Reich, Scott Britton and Greg Ratner and is based in New York. Leadership says they see broad future adoption of tools like Troops across customer-facing teams as Slack’s platform expands. Troops offers a Slackbot-driven platform that integrates Salesforce, Google Apps, and Slack on the front end with back-end data processing and analytics to help sales teams configure intelligence and enter information into Salesforce. The product emerged from stealth and is now freely available to users. It focuses on automated, AI- and bot-driven prompts that monitor and manage sales actions such as when to call prospects. The company plans to add additional services beyond its initial Salesforce integration. Troops expects to support thousands of users and is building out back-end capacity to handle that growth. Current financing will fund new product and engineering initiatives to scale the service. Troops builds a Slackbot that uses artificial intelligence to surface and display CRM information during Slack conversations, making customer data accessible without switching applications. Its initial focus is Salesforce, though the product could work with other CRM systems. Founders Dan Reich, Scott Britton, and Greg Ratner created the company to make CRM interactions more conversational and less form-driven; Reich cites his Salesforce experience after Buddy Media's acquisition. Troops is focused on the enterprise and is keeping its Slack integration as the primary channel while planning to extend the bot to other messaging platforms (unspecified). The product is currently in closed beta, having been tested with roughly 70-80 companies and is available via a waitlist. Financially, Troops has raised $2.6 million from First Round Capital and numerous angel investors and plans to offer the product free initially before introducing premium paid features.

Total raised

$22M

Funding rounds

3

Latest round

Series B

Latest activity

Jun 2019