Trooval is a Bay Area startup that delivers realtime predictive analytics and a simple alphanumeric score to help marketers identify high-value customers. Its cloud app and API mash readily-available public data and third-party boutique sources to enrich leads and produce actionable predictions. The product is positioned for industries with high customer acquisition costs and large ticket sales, including retail, time-share, auto sales, financial services, mortgage, and student loan lending. Founder and CEO Jonathan Lowenhar draws on 15 years in the casino gaming industry, including VP of Marketing at Harrah’s, to inform the company’s modeling approach. Trooval says businesses can be up and running on its platform in just a few weeks. The company’s value proposition is making predictive modeling affordable beyond large corporations by replacing costly in-house analytics teams and infrastructure.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2011