Trovy builds a consumer fintech platform that gives homeowners access to low-cost capital by turning home equity into on-demand financing via its flagship home equity–backed credit card. The platform pairs financing with a homeowner hub offering maintenance reminders, document storage, and rewards tailored to homeowner spending. Trovy launched its first product in June 2025, is live in 27 states and licensed in 30, and issues its card through Cross River Bank under a Mastercard license. The company plans to launch a second product, the 1Loan HELOC for purchases and refinances, and to deepen its product suite and team as it scales nationally. Trovy positions itself as a financial home base for America's homeowners, aiming to serve the roughly 85 million homeowners referenced in its materials.

Total raised

$15M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2026