Trudenty operates a consumer data network that generates real-time 360-degree consumer fraud profiles to help merchants prevent fraud and personalise checkout and refund experiences. The platform functions as a payments orchestration layer, incorporating fraud risk intelligence into payment systems and offering automated refund decisions for trusted consumers while assisting others to reduce manual work. Trudenty stores pseudonymised consumer fraud risk profiles on a blockchain and uses a machine-learning smart contract algorithm to generate risk signals from sources including Open Banking and real-world data. Profiles are anchored by a self-sovereign identity model to give consumers visibility and control over their data and to foster trust between consumers and merchants. The company says the newly raised capital will be used to expedite product development and strengthen the team ahead of an impactful launch. Trudenty is currently onboarding merchants in the UK and France.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2024