TrueLens sells Socialgraphics, a customer-intelligence product that enriches a brand’s existing customer database with information pulled from social networks. It surfaces signals such as brand preferences, purchase intent, and social media influence to make social data actionable for core marketers. The company positions itself apart from social marketing platforms and display-ad targeting tools by focusing on brands that own and use their customer databases. Example use cases include identifying customers interested in activities (e.g., apparel customers planning to go skiing) so brands can send tailored emails and offers. Named customers include Neiman Marcus, TaylorMade-Adidas, Game Show Network, Force Factor, DODOcase, a Fortune 15 bank, and a top global credit company. TrueLens plans to build more case studies, target industries such as retail, and continue improving its technology; the team includes MIT Media Lab alumni and founders of Going.com (acquired by AOL).

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2012