Truman's is a direct-to-consumer cleaning products company that sells four non-toxic cleaners using reusable bottles and concentrate-filled cartridges. The company launched in February and ships refillable bottles delivered empty so customers simply add water at home. Truman's aims to eliminate single-use plastic bottles and emphasizes convenience and sustainability across the supply chain — one truck of Truman's refill cartridges replaces 30 semi-trucks of ready-to-use cleaners. It offers a simplified lineup intended to tackle virtually every hard surface in a home and sells direct to customers. Through a partnership with Henkel, Truman's gains access to Henkel's brand and technology expertise, customer base and global footprint to support growth. The company has been growing roughly 30% month-over-month since its February launch.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2019