Trustpilot operates a freemium SaaS review platform that lets consumers share and discover company reviews and helps businesses turn feedback into measurable customer-insight and marketing benefits. The platform hosts more than 58 million reviews covering over 265,000 company domains from 150+ countries and is among the top 1% most visited websites worldwide. Trustpilot’s brand is seen more than 3.5 billion times online each month, and the company says its service drives improved digital marketing efficiency, SEO and conversion for businesses. The company was founded in 2007 and has roughly 700 employees across offices in Copenhagen, London, New York, Denver, Berlin, Melbourne and Vilnius. Trustpilot plans to use new funding to invest in marketing, its technology platform and people and to accelerate efforts to set new standards for transparency in the review space. Trustpilot provides a SaaS-based review platform that enables consumers and businesses to build two-way trust online. Founded in 2007 by Danish entrepreneur and CEO Peter Mühlmann, it hosts more than 34 million consumer reviews of over 180,000 businesses. While many customers use the platform for free, other customers pay for premium services such as automated invitations, review display and data insight services. The company employs 550 people across Copenhagen, London, New York, Denver, Berlin, Melbourne and Vilnius. Trustpilot secured $20M in debt financing from Silicon Valley Bank to support continued technology and product innovation in data-driven customer insights, analytics and automation. It plans to use the proceeds to fuel growth in the US, Europe and Australia. TrustPilot operates a global, multi-language online review community that lets consumers leave positive or negative reviews about merchants where they purchased goods or services. Subscribed merchants can respond publicly to reviews and embed a TrustPilot widget on their sites to display ratings. The company serves customers across 65 countries and maintains offices in Copenhagen, New York, London, Denver and Melbourne. TrustPilot was founded in 2007. Financially, the company recently raised further funding of $6.9m (£5.5m). Draper Esprit has doubled its equity stake in the business and has invested £11m in total. Trustpilot operates an open, multi-language review platform that enables consumers to post verified third-party reviews and generates a TrustScore for businesses. The platform hosts more than 13 million reviews covering over 100,000 brands, attracts roughly 10,000 new user sign-ups daily and receives about 500,000 new reviews monthly. Trustpilot reports a 95% customer retention rate and maintains a 30-person team dedicated to moderation and combating fraudulent behavior. The company serves customers in 65 countries and has grown its employee base from 168 in 2013 to more than 400 representing 40 nationalities, with offices in New York, London, Copenhagen and Melbourne. Trustpilot closed a $73.5 million Series D round, bringing total investment in the company to $118.5 million after a milestone year of 80% growth. The company will use the funding to accelerate growth in North America and globally, investing in people, processes and technology to reinforce its position as the online standard for trust. Trustpilot operates a review platform for online shoppers that links each consumer review directly to the purchase transaction and uses intelligent fraud detection to ensure review quality. The company provides TrustScores and review-integration technology to more than 70,000 e‑commerce businesses and is a provider of reviews to Google Shopping and Google’s Seller Rating program. It reported 117% growth in its consumer reviewer base, with over five million online shoppers posting reviews and more than six million reviews on the platform. Trustpilot is adding about 2,000 merchants and over 300,000 new consumers to its community every month and currently employs 160 people across Copenhagen, London and New York. The company has opened new offices in New York and London and says the new capital will be used to expand into new markets and accelerate its American operations. Trustpilot’s CEO and founder is Peter Holten Mühlmann.

Total raised

$207M

Funding rounds

9

Latest round

Series E

Latest activity

Mar 2019