TrustRadius operates a B2B software review marketplace that aggregates detailed, customer-generated reviews to help IT decision makers vet software. The platform hosts about 190,000 reviews and competes with services such as TrustPilot, G2 Crowd and Owler. TrustRadius works directly with vendors (including LogMeIn and Tibco) to source reviews from their customer bases and to help vendors use those reviews in marketing. Its core business model centers on these vendor partnerships while providing free access for reviewers and readers. The company emphasizes review integrity by verifying contributor credentials (work emails and LinkedIn) and publishing balanced feedback. Longer-term product plans include expanding partnerships and use cases for reviews and providing software suggestions based on prior purchases and user feedback. TrustRadius operates a review platform for business technology that enables buyers to make decisions using in-depth reviews and ratings from real users. The platform helps vendors engage and convert buyers by putting customer feedback to work authentically. Today, over 100 technology brands across multiple tech verticals work with TrustRadius, including AlienVault, Marketo, TrendKite, Qubit, IBM, Oracle and TIBCO. Led by founder and CEO Vinay Bhagat, the company focuses on expanding product capabilities to better serve both buyers and vendors. TrustRadius recently added Bill Macaitis, former CMO at Slack and Zendesk and SVP Marketing at Salesforce, as a board advisor. The company intends to use the new funding to accelerate growth and continue product innovation. TrustRadius is an online platform for peer reviews of enterprise software that offers user-generated reviews and side-by-side comparisons. The site launched publicly in May and positions itself as a Yelp‑style resource for business software. The company plans to use new funding to add staff and expand the site’s content and features. TrustRadius says its biggest challenge so far has been scaling content and currently lacks a critical mass of reviews. Founder and CEO Vinay Bhagat conceived the idea based on problems he experienced at his prior company, Convio, which went public in 2010 and was acquired last year for $325 million. The company had been bootstrapped prior to this raise and has just closed external funding.

Total raised

$23M

Funding rounds

3

Latest round

Series C

Latest activity

Jul 2019