Trusty is an AI-powered estate platform that digitizes valuables, analyzes documents, and provides a conversational assistant named “Max” to help families record intentions and personal messages alongside legal wills. The product uses image recognition, document analysis, and a conversational AI to build an asset-detection wizard and workflows for heirs, executors, and advisors. Founded in 2024 and rebranded to Trusty in 2025, the company has piloted with consumers and is forming commercial distribution partnerships with advisory firms and financial institutions. Trusty is positioning itself as a consumer-first app where individuals control their data while also integrating into advisor workflows to provide clarity and coordination. The company plans to use its recent funding to accelerate product development and expand go-to-market efforts across Canada and the U.S., with a focus on its AI assistant, asset detection, and proprietary advisor workflows.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2025