TryNow offers a "try-before-you-buy" platform that integrates with Shopify Plus and returns partners to let online shoppers receive apparel, try it on at home, return what they don't want, and pay only for retained items. The company supplies analytics to manage fulfillment and payment risk and integrates with returns providers such as Happy Returns, Loop Returns and Returnly. TryNow works with roughly 50 growing online retailers (each doing between $10M and $100M in revenues) including Universal Standard, Roolee, Western Rise and Solid & Striped. The startup says its customers see average order value rise 63%, conversion rates increase 22%, and return on ad spend improve 76%, and it reports six-fold business growth in the past year. TryNow is based in San Francisco and plans to expand its integrations beyond Shopify (BigCommerce, Magento and others cited as future targets). The company also recently added senior hires from Stitch Fix and Affirm to lead growth strategy and platform partnerships.

Total raised

$12M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2021