Qingpu is a humanistic vacation lifestyle provider that designs and operates cultural-theme inns and experiential resort products, positioning itself around the value of "returning to the original." The company plans and integrates cultural vacation products and derivatives to serve high-end users seeking upgraded cultural and tourism consumption. Qingpu has built themed Qingpu cultural inns across provinces including Yunnan, Fujian and Zhejiang, offering localized cultural experiences such as Yangzhou commerce culture, Fujian tulou migration culture, Lijiang Naxi culture, Lugu Lake Mosuo culture and Heshun's tilling-and-reading culture. The business model emphasizes scene-based and experience-driven tourism to meet rising domestic demand for higher-quality leisure and cultural consumption. Market context in the article highlights a large tourism opportunity in China (2016 tourism market ~¥4 trillion and a leisure market around $150 billion with a 13% CAGR), which the company targets through product innovation and supply-side upgrades. Financially, Qingpu raised an initial angel round of ¥68 million in 2015 and completed a ¥200 million Series A at the end of 2016.

Total raised

$29M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2017