Tsu operates a "Social That Pays" network designed to compensate creators for the engagement they generate, while integrating shopping and other monetization tools directly into user content. The platform aims to give creators a larger share of advertising and commerce revenue, positioning itself within the broader creator-economy movement. Newly appointed CEO Greg Fell and president/chief innovation officer John Acunto are guiding the company through a post-beta launch focused on community growth and product innovation. Tsu plans to expand its social commerce capabilities so users can buy products immediately when they discover them within the feed. The company recently attracted a seasoned leadership bench, including chairman Mark Norbom, global business development head Sean Cross, and executive vice president Eric Cohen. Financially, Tsu secured more than $10 million in fresh capital at a $100 million valuation cap, providing runway for product enhancements and user acquisition. Management indicates that the new funding will be directed toward scaling the community, deepening creator rewards, and accelerating feature development.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2021