TVSquared offers ADvantage, a TV performance analytics platform that measures the impact of TV advertising and optimizes campaigns for response. Its products include audience-level insights to identify who is responding to TV and SearchSync to sync TV spots with paid search. The company serves more than 700 brands, agencies and networks across 70+ countries. TVSquared expanded its real-time spot-detection capabilities after acquiring wywy and recently opened operations in Munich. It operates offices in Edinburgh, London, New York and Los Angeles. Recent product and R&D work focuses on faster time-to-TV insights and improved campaign efficiency. TVSquared provides same-day measurement and optimization for TV advertisers, giving timely insights into the who, what, when and where of TV. Hundreds of brands, agencies and networks in more than 50 countries use TVSquared to improve TV campaign efficiency. The company reports clients typically optimize campaigns by 25%, reduce cost per response by 25% and increase sales and registrations by 30%, and says campaigns can be improved by 20–80%. TVSquared’s technology helps bolster on-air spot performance, inform media plans and realize the total impact of TV. The company says growing demand in the $202 billion TV ad market underpins its expansion plans and product investment. TVSquared is headquartered in Edinburgh and has offices in New York, Los Angeles and London. TVSquared provides a same-day measurement and optimization platform for TV advertising, offering insights into the “who, what, when and where” of TV to help brands, agencies and networks improve campaign performance. The technology is deployed at 350 brands across 46 countries. Led by founder and CEO Calum Smeaton, the company is Edinburgh, UK-based and has offices in New York, Los Angeles and London. Serial technology entrepreneur Chris van der Kuyl was announced as chairman. TVSquared closed a $3M funding round and has now raised $5.5M in total funding. The company intends to use the capital to expand its global presence.

Total raised

$18M

Funding rounds

3

Latest round

Equity

Latest activity

Apr 2018