Tweetup combines a Twitter search engine with an adjacent advertising product that inserts paid results into ranked tweet streams. The service launches initially for advertisers, with the consumer-facing destination site and third-party widgets to follow in the coming weeks. Results are ranked by time plus an algorithm that can elevate certain tweets; Tweetup says it shares data with Bit.ly to refine rankings and will clearly label paid results. Publishers can add Tweetup widgets to their sites and receive a 50/50 split of ad revenue, with keywords pre-populated for relevance; partners at launch include Answers.com, Seesmic and Twidroid. Advertisers will be able to bid by impression initially (minimum $0.01 per impression) and later by new follower or click-through; the first 1,000 advertisers receive a $100 credit. Bill Gross is serving as interim CEO and Index Ventures’ Danny Rimer is taking a board seat.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2010