Twiggle provides a Semantic API that layers atop existing search engines to let shoppers use conversational, store-clerk style queries rather than keyword brainstorming. Its core product applies natural language processing to improve relevance and search results without requiring retailers to replace their search infrastructure. The company plans to use new capital to scale the Semantic API, add search-related features, hire additional executives, and expand its U.S.-based sales team. Twiggle is also developing feature extraction from product images to augment textual content like descriptions and reviews for better recommendations. The company reports relevance and clickthrough improvements of up to 30% and conversion-rate gains of around 20%. Founded in 2014 by Amir Konigsberg and Adi Avidor, Twiggle has investor relationships including Alibaba, Naspers, and Yahoo Japan. Twiggle is developing an e-commerce search engine designed to return more accurate results from conversational shopper queries and to power desktop, mobile, and voice-based product search. The company plans to use the new capital to grow its research and development team. Twiggle has struck deals to be integrated into several major e-commerce sites this summer, though it has not disclosed specific clients. The startup was founded in 2013 by CEO Amir Konigsberg and CTO Adi Avidor. Its board and leadership additions include Udi Manber (board) and Noa Ganot (VP of product). Financially, TechCrunch reports Twiggle has raised just under $20 million to date across seed and Series A tranches. Twiggle’s core product is an e-commerce search engine that combines natural language processing, data science, and artificial intelligence to let shoppers enter queries in normal sentences. The system analyzes those sentences into keywords and technical criteria, builds a large knowledge graph from the broader web, and returns ranked results and contextual product specifications. That approach is intended to surface answers (for example ranking by quietness or showing key specs like memory and camera megapixels) rather than simply directing users to product pages. The company says this reduces shopper frustration and increases the likelihood of purchase. Twiggle was co‑founded in 2013 by CEO Amir Konigsberg and CTO Adi Avidor, both formerly at Google Israel. Financially, Twiggle has raised $12.5M in this Series A and $14.7M in total to date, and it plans to use the capital to hire engineers, integrate its engine into e-commerce sites, and later build a mobile and voice-to-text ecosystem.

Total raised

$33M

Funding rounds

3

Latest round

Equity

Latest activity

May 2017