Founded in 2014, Udora (formerly Flowwow) operates a marketplace connecting customers to local florists, confectioners, edible bouquet makers, plant shops and other artisan sellers across 50+ markets and 1,500+ cities. The platform lists more than 150,000 products across 25+ categories, with Europe showing strong traction in flowers, confectionery, plants and personalized gifts. Udora reports rapid country-level GMV and order growth—Spain, Germany, Poland and the UK all posted substantial year-on-year increases—with Spain growing 258% in GMV in 2025 and orders up 282%, and the UK delivering 97% GMV growth and an average order value of €126. Following a separation from its Russian business, Udora is headquartered in Dubai and focused on international expansion with Europe as a top priority. Product and roadmap initiatives include postal delivery across Europe, gift subscriptions, wishlists and advanced personalization driven by AI. Financial targets tied to the relaunch include reaching €23 million in global GMV and 350,000 orders while expanding the seller base by 40%.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2026