uKnow provides targeting tools for advertisers looking to create custom distribution channels for their ad campaigns. Its technology uses semantic analysis and natural language processing to identify content best suited to connecting brands with their audiences. BluePrint, uKnow’s targeting application, lets publishers work with media traders and marketers to create custom channels that pinpoint a brand’s distinguishing characteristics. The application selects websites and pages that reflect a client’s particular attributes and offers those publishers the opportunity to buy ad space on those pages. The company announced a $500,000 seed funding round led by iNovia Capital and The New York Angels, with participation from Lynn Wunderman, Geoff Judge, Scott Paternoster and Jeff Silverman. uKnow also hired Eric Bingham as President to join founders Gregory Fairnak and Peter Gasparini and assist in launching BluePrint. Bingham was previously COO of Undertone Networks and is a co-founder and former Senior Vice President of About.com.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2011