Umami is a stealthy companion social-TV startup developing a free iPad app that provides a second-screen experience with additional contextual content around TV programs. The app is in closed beta with TV networks and is slated to launch with the Fall 2011 television season. Umami positions itself alongside services like Miso and GetGlue and competes with GetGlue, Miso, TV Tune-In and others. The platform also aims to offer networks a way to engage consumers around televised content. Founders are Scott Rosenberg (formerly VP of Advanced Advertising at Rovi) and Bryan Slavin (previous roles at Lightningcast, Leap Wireless, and Broadsoft). The company raised seed financing to support launch and product development.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2011