Umbel offers a Customer Data Platform built around a digital engine called Digital Genome® that brings together data across silos and marketing execution systems into a unified, actionable customer platform. The company was founded in 2010 by HO Maycotte, who serves as CEO. Umbel's platform is designed to help businesses unify and access their own customer data to improve decision making. In November 2015 the company raised growth capital to support expansion; it intends to use the funds to expand sales and marketing efforts, accelerate technical innovation and examine potential acquisition opportunities. Leadership changes tied to the financing include Lisa Harris of Cielo Private Equity joining Umbel's Board of Directors. No operating metrics were disclosed in the article. Umbel builds digital audience measurement solutions that leverage social data to deliver insights about the people who engage with any site, service or brand. Its products and services target broad industry applications including sports, news, politics and entertainment. The company was founded in 2010 and is currently in private beta. Umbel says it will use recently raised funds to execute on its product roadmap and further business development goals. It expects to bring its first product to market in Q3 of 2012. In conjunction with the financing, Paul Krasinski joined Umbel as CEO and Seth Goldstein and Thomas Ball joined the board.

Total raised

$24M

Funding rounds

2

Latest round

Series B

Latest activity

Nov 2015