Umbrella operates a membership marketplace that connects older adults with local community members — called “neighbors” — who perform tasks like moving boxes, shoveling snow, painting, and home cleaning. Members pay $199 per year for access; neighbors typically charge about $20 per hour, of which Umbrella takes a $4 cut, and neighbors can opt to accept lower pay to subsidize discounted work for lower-income seniors. The company vets neighbors via background and reference checks and provides access to licensed professionals for more complex jobs. Umbrella offers separate apps for neighbors and members for booking, job tracking, profiles, and features like a neighbor leaderboard; the company says more than half of its neighbors are recent retirees. Founded in 2017 by former Sidewalk Labs principals Lindsay Ullman and Sam Gerstenzang and based in Brooklyn, Umbrella currently serves New Jersey and Long Island and plans to expand nationwide this year. The startup emphasizes building local, intergenerational community connections and has drawn interest from Canada, Australia, and the U.K.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2019