UMe Tea is a beverage brand founded in California in 2019 that sells milk-cap teas, fruit teas, baked desserts and snacks across roughly 30 SKUs. The chain has expanded from nine outlets in 2023 to 27 company-operated locations today, with only three pilot franchises. About 60% of its customers are non-Asian and average per-store sales have climbed roughly 30% year-over-year. Flagship items such as classic bubble tea, mango and matcha drinks, and a salted crispy chicken side dish (which accounts for 30% of sales) drive traffic, while new products are introduced twice monthly. A partnership with a large U.S. food-service supply-chain provider handles raw-material sourcing, warehousing and transport, allowing the brand to centralize operations. Management plans to deepen its Bay Area presence to 33 stores by the end of 2025 and ultimately sees potential for several hundred California locations, supported by investments in team building, digital tools and supply-chain upgrades.

Total raised

$12M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2025