Uncover provides AI-driven marketing mix modeling (MMM) that enables brands to measure return on advertising across online and offline channels. It is a global Google partner for implementing Meridian and reports its technology has optimized more than R$30 billion in media budgets for clients such as Unilever, Volkswagen, Burger King, Alpargatas and Magalu. The company has shifted from one-off consulting projects to a structured software product with recurring contracts and native integrations with platforms like TikTok and Globo. Uncover already operates in markets including Mexico and Canada and plans to prioritize expansion into the United States. Its product delivers granular metrics like incrementalidade and marginal ROAS to support data-driven allocation decisions. Following its R$80 million Series A, the company also updated its board to include executives with leadership experience across major marketing and financial organizations.

Total raised

$26M

Funding rounds

3

Latest round

Series A

Latest activity

Jun 2026