Undercover Snacks is an East Hanover, NJ–based maker of guilt-free, gluten-free and allergen-friendly chocolate snacks launched by CEO Diana Levy in 2017. Its core product line is Chocolate Quinoa Crisps, formulated with superfood protein and lower sugar and calories. Flavors include Milk Chocolate, Milk Chocolate + Currants, Dark Chocolate + Sea Salt, Dark Chocolate + Pomegranate, Dark Chocolate + Blueberries and seasonal varieties such as Peppermint and Pumpkin Spice. The snacks are sold on UndercoverSnacks.com, Amazon.com and in grocery, drug, specialty and independent food stores across the U.S., Canada and additional international retailers. The company reports distribution in over 10,000 retail locations across North America. It plans to use new funding to expand retail footprint and collaborations with major retailers, support upcoming product launches, expand an SQF-8.1 production facility with additional lines and automation, and build out the management team.

Total raised

$14M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2021