UNDO Gummies produces vegan, pre-alcohol gummy supplements formulated with DHM (dihydromyricetin), milk thistle, vitamin B12, magnesium, and zinc to support alcohol metabolism and hydration. The brand was founded in 2025 and has pursued a culture-first go-to-market strategy focused on nightlife, hospitality, and convenience retail. In its first year the company scaled into more than 1,000 specialty retail, hospitality, and c-store locations, including placements at major resorts and retail chains, and earned the 2025 Convenience Store News Best New Product Award. At MGM Resorts the product was reported to be outselling a leading hydration brand by as much as 5-to-1. UNDO’s SKUs carry an SRP of $4.99 for single-serve pouches and $18.99 for a 5-pack. With the recent $1M seed raise, the company is prioritizing inventory, marketing, and expansion into national retailers such as Target.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2026