Unhurd provides marketing-automation software that helps its community of 185,000 artists, managers and record labels run data-driven ad campaigns, pitch to playlists, plan releases and generate content. The platform executes advertising across Spotify, TikTok, YouTube and Meta, and has supported acts like The K’s, Future Utopia and Tinie Tempah. To extend its reach, Unhurd has distribution and discovery partnerships with Amuse, KOSIGN and Bandsintown, and the service will launch on Google Play for Android users this month. The company is valued at £9 million ($11.8 million) pre-money and is inviting its user base to invest through a Crowdcube campaign with shares priced at £3.92 each. Earlier in October it closed a seven-figure equity round featuring repeat backing from Kobalt founder Willard Ahdritz, Trapital’s Dan Runcie, Hazel Savage and Leansquare VC, plus new investor Mindset Ventures Music Tech. Previous strategic investors include EMPIRE, Mr Eazi and DJ/producer Sam Feldt. Taken together, these raises give the company fresh capital to accelerate product expansion and community growth while letting core users participate in ownership. Financial specifics beyond the “seven-figure” descriptor were not disclosed.

Total raised

$0M

Funding rounds

4

Latest round

Equity

Latest activity

Aug 2021