Unified is an award-winning marketing and analytics technology company that connects marketing data sets to optimize investments across the customer journey. Its platform transforms fragmented marketing data across social, digital, and offline channels into actionable intelligence and real-time activation for Fortune 500 companies and agencies. Unified serves brands across automotive, CPG, consumer tech, entertainment, software, and financial services. The company emphasizes omnichannel analytics and identity-based, consumer-centric solutions to help marketers manage and optimize billions of dollars of investments. Unified has offices in New York City, Los Angeles, San Francisco, and Chicago. It recently received a US$10 million growth financing from Wellington Financial to fund product development and its next stage of growth; the financing follows a $30 million Series B announced in September 2015. Unified builds social advertising and ad-buying products while positioning itself as a system of record that aggregates data from multiple marketing channels. Its platform serves major brands and agencies, with customers including Tesla, 22Squared, Lenovo and Toyota. The company has acquired analytics firms Awe.sm and PageLever and says it remains open to additional acquisitions, though this round is not aimed at funding them. Unified plans to expand its data offerings beyond social media, starting with broadcast advertising, while keeping its ad-buying product focused on social. The new capital will be used to continue product development and to find new markets, including new product lines as well as geographic expansion. Unified’s leadership emphasizes efficient capital deployment and long-term industry positioning. UNIFIED is an enterprise marketing technology company based in New York, San Francisco and Los Angeles that provides a cloud-based proprietary Social Operating Platform. The platform helps professional marketers activate social audiences and influence consumer actions across ecosystems including Facebook, Twitter, StumbleUpon, YouTube and LinkedIn. Customers include Global 2000 advertisers such as Microsoft, PNC Bank and TransUnion, as well as agencies including Starcom MediaVest Group, Hill Holiday, Deutsch and Omnicom. Led by CEO and co-founder Sheldon Owen, the company intends to use the newly raised capital to invest in technology innovation for the Social Operating Platform, hire new staff and expand sales efforts. UNIFIED received $14m in a combination of equity and debt financing, with an equity investment from Advance Publications and a debt facility from Silicon Valley Bank. The financing is intended to support product development and commercial expansion across its enterprise customer base.

Total raised

$64M

Funding rounds

5

Latest round

Equity

Latest activity

Sep 2016