Universal Beauty Group develops and sells Végétalement Provence, a plant-based haircare and skincare brand positioned on natural and eco-responsible formulas for professionals and consumers. The brand offers over 275 product references, including more than 130 colouring references for professionals, and sold 170,000 products in 2020. Distribution is via more than 500 points of sale and the company’s own e-shop; the company forecasts €4m in sales for 2021 with an EBITDA margin around 20%. About 70% of sales are in mainland France, 15% in Reunion and 15% internationally; the company employs roughly twenty people at its Saint-Rémy-de-Provence base. With this investor support the company plans to expand its product range, accelerate innovation, invest significantly in digital and e-commerce, open a Paris concept store in Spring 2022, and consolidate international expansion. Universal Beauty Group is a Saint‑Rèmy‑De‑Provence–based provider of natural haircare and beauty products marketed under the Végétalement Provence brand for hairdressing salons and beauty professionals. Launched in 2013 by Jean‑Marc Delabre and Vincent Faraco, the company sells to around 800 points of sale, including over 350 high‑level salons primarily in France. It opened a US subsidiary in 2016 to service Florida and the West Coast and recently opened an office in Hong Kong as a step toward entering the Chinese market. The company currently sells in Western Europe, Switzerland and Russia and is looking to develop in Asia and the Middle East. Sales under the Végétalement Provence brand were expected to reach €5m in 2017. The new funding is intended to support investments in production and marketing and to expand operations in France (including a planned concept store in Paris in 2018) and internationally.

Total raised

$8M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2021