Unthink.com bills itself as the “anti-Facebook,” emphasizing user ownership of data and customizable privacy controls. The platform offers an “iEndorse” sponsorship model where users can choose a brand to sponsor their page or pay $2/year to avoid sponsorship. Brands communicate via a dedicated section on user profiles and users earn points for engagement that can be redeemed for discounts and offers. Profiles are split into distinct sections—iUnthink (public microblog), social, a lifestyle section for brand connections (launching in a few weeks), and a professional section—each with easy-to-customize privacy controls. The company provides an app to export photos and videos from Facebook to ease migration and aims to be an alternative to Facebook, Twitter, Groupon, and LinkedIn. Unthink is in a limited beta and has raised $2.5 million from DouglasBay Capital.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2011