Up&Up builds a rent-to-wealth platform that lets renters contribute an initial sum (two months’ rent) and ongoing monthly contributions to accrue a share of the property’s appreciation in a digital wallet. The company determines monthly home valuations with a proprietary model fed by FHFA and Zillow indices, broker price opinions and neighborhood data, and uses third‑party appraisals if disputes arise. To date Up&Up has spent $50 million acquiring roughly 300 single‑family homes in Atlanta and St. Louis (about $167,000 per home) and serves approximately 300 leases with an average wallet balance of $7,400 and average contributions of $4,300. The average rent for users on the platform is roughly $1,400, and the portfolio is primarily two‑ and three‑bedroom single‑family houses. With the latest funding the company plans to expand further within its existing cities and into additional U.S. markets, prioritizing single‑family homes over condos or townhouses. Up&Up allows renters to apply wallet funds toward purchasing their rental or another Up&Up property, or to withdraw 90% of the balance if they opt not to buy; renters must sign a two‑year lease.

Total raised

$312M

Funding rounds

2

Latest round

Debt Financing

Latest activity

Nov 2021