UpCounsel operates an online legal marketplace that connects businesses with experienced independent attorneys, aiming to make hiring attorneys faster and more affordable. After Enduring Ventures acquired the company and installed new leadership (CEO KJ Erickson and CRO Paul Drobot), UpCounsel cut service fees by 75% and launched attorney subscription products. In its first year under new leadership the company achieved profitability, tripled revenues, and saved users over $12M in legal fees. Recent operating metrics include a $3.7M revenue run rate in Q3 (up 42% from Q2), 82% growth in positive net income over Q2, monthly web traffic of 1.8 million users (up 30%), and an 8.3x LTV/CAC. UpCounsel plans to release a new suite of subscription products for startups and attorneys in the coming year. The company raised capital via a Regulation CF campaign to support continued product and go-to-market expansion. UpCounsel operates an online marketplace for legal services that connects small businesses with independent and small‑firm attorneys. Its platform includes free practice‑management software that handles scheduling, payments, document organization, and marketing, enabling attorneys to earn comparable pay while clients pay roughly a third of major law‑firm rates. The company currently has about 300 attorneys actively using the platform and more than 10,000 lawyers registered; the average UpCounsel attorney has around 15 years of experience. UpCounsel focuses on day‑to‑day legal work such as commercial contracts, patents, and employment agreements rather than massive litigation. Some large law firms also use UpCounsel to find ad‑hoc staff in areas where they lack expertise. Future plans include rolling out additional services for independent lawyers, such as providing malpractice insurance. UpCounsel operates an on-demand online marketplace that matches businesses with independent, registered attorneys. The platform identifies client needs and finds attorneys with the right experience while providing a secure virtual workspace for communication, document sharing, electronic signatures, and handling billing, invoicing, and payments. Since launching early last year, the company has worked with more than 1,000 businesses and signed up over 5,000 lawyers across the country. According to co-founder and CEO Matt Faustman, UpCounsel is growing 20% month over month and is in the millions in gross revenue run rate. With the new funding, the company plans to expand beyond California and New York into additional markets including Illinois and Texas. It has also launched an Outside General Counsel program to provide longer-range legal help and is attracting clients across industries such as biotech, real estate, retail, food & beverage, and entertainment. UpCounsel operates an online marketplace that connects startups and small businesses with independent attorneys, taking a small percentage for making the match. Since launching 14 months ago, the platform has been used by more than 1,000 small and medium-sized businesses and has expanded its roster of attorneys in California and elsewhere. The company provides tools and a community for independent attorneys to network, get professional support, and subcontract work to one another. UpCounsel has opened its patent practice to companies in any jurisdiction and is piloting fixed-fee legal services in its real-estate practice. CEO Matt Faustman says the attorney roster will be equivalent to one of the top 20 law firms within six months. Customers reportedly save about 50% on patent work via the platform, and commercial leases are processed three times faster and cost about 40% less than hiring an outside lawyer.

Total raised

$17M

Funding rounds

4

Latest round

Equity

Latest activity

Dec 2021