Upgrade targets the $13 billion wig and hair-extensions market with a two-sided platform. Consumers browse an online marketplace, choose a stylist, and receive colored or customized wigs—high-profile looks like Mary J. Blige’s Super Bowl style were produced through the service. Stylists pay a $30 monthly subscription plus transaction fees to access features such as order management, customer messaging, analytics, integrated shipping, payments, BNPL options, and ratings. The company currently supports 30 stylists and has a waitlist of 300, operates a Houston flagship that functions as warehouse, showroom, and rentable suites, and has 10 employees with plans to double headcount next year. Revenue from wig and hair sales tripled over the past year. Future plans include rolling out micro-loans, tax-filing assistance, and additional financial tools for stylists by year-end to deepen the platform’s fintech capabilities.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2022